Tuesday, April 26, 2011

The Power of Words



This short film illustrates the power of words to radically change your message and your effect upon the world. At Purplefeather we provide powerful, optimised web content to get you noticed online. Homage to Historia de un letrero, The Story of a Sign by Alonso Alvarez Barreda Music by: Giles Lamb http://www.gileslamb.com Filmed by www.redsnappa.com Director Seth Gardner.
Cast: Bill Thompson, Beth Miller http://www.uk.castingcallpro.com

It's a powerful message, but I have mixed feelings about an advertising company using the fate of blind people to promote their own business.

Yes this clip can do a lot of good and make you feel more connected with those poor people, but it is also a standard marketing strategy to create strong emotional triggers and then link them to a product.

Not saying this clip is bad, just undecided what to think of it.

Blogger: I see the power of words. Just change the words, the effect is so much different.

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